[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.framagro.cz\/dobra-povest-firmy\/#Article","mainEntityOfPage":"https:\/\/www.framagro.cz\/dobra-povest-firmy\/","headline":"Dobr\u00e1 pov\u011bst firmy","name":"Dobr\u00e1 pov\u011bst firmy","description":"Pokud podnik\u00e1te, tak podle m\u00e9ho n\u00e1zoru by bylo opravdu nejlep\u0161\u00ed, abyste si tak\u00e9 zjistili v\u0161echny produkty nebo slu\u017eby. Nebo samoz\u0159ejm\u011b tak\u00e9 r\u016fzn\u00e9 mo\u017enosti, kter\u00e9 m\u00e1te. Jestli m\u016f\u017eete podnikat opravdu bez rizika nebo jak\u00e1 m\u00e1te a zn\u00e1te rizika a nebo tak\u00e9 zm\u00edn\u011bn\u00e9 mo\u017enosti. Podle m\u00e9ho n\u00e1zoru tak\u00e9 je velice d\u016fle\u017eit\u00e9, abyste um\u011bli pracovat se z\u00e1kazn\u00edky nebo […]","datePublished":"2026-05-20","dateModified":"2026-05-20","author":{"@type":"Person","@id":"https:\/\/www.framagro.cz\/author\/#Person","name":"","url":"https:\/\/www.framagro.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/c47baa405891a9bbddd7acd919a692d2b0c5a8f5f5ac49161535688cab5c72a8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c47baa405891a9bbddd7acd919a692d2b0c5a8f5f5ac49161535688cab5c72a8?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"framagro.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.framagro.cz\/wp-content\/uploads\/janjf93-graphic-1714230_640.png","url":"https:\/\/www.framagro.cz\/wp-content\/uploads\/janjf93-graphic-1714230_640.png","height":0,"width":0},"url":"https:\/\/www.framagro.cz\/dobra-povest-firmy\/","about":["Produkty"],"wordCount":415,"articleBody":"      Pokud podnik\u00e1te, tak podle m\u00e9ho n\u00e1zoru by bylo opravdu nejlep\u0161\u00ed, abyste si tak\u00e9 zjistili v\u0161echny produkty nebo slu\u017eby. Nebo samoz\u0159ejm\u011b tak\u00e9 r\u016fzn\u00e9 mo\u017enosti, kter\u00e9 m\u00e1te. Jestli m\u016f\u017eete podnikat opravdu bez rizika nebo jak\u00e1 m\u00e1te a zn\u00e1te rizika a nebo tak\u00e9 zm\u00edn\u011bn\u00e9 mo\u017enosti. Podle m\u00e9ho n\u00e1zoru tak\u00e9 je velice d\u016fle\u017eit\u00e9, abyste um\u011bli pracovat se z\u00e1kazn\u00edky nebo samoz\u0159ejm\u011b tak\u00e9 s popt\u00e1vkou a nebo obchodn\u00edmi p\u0159\u00edle\u017eitostmi. Proto\u017ee i tohle je velice d\u016fle\u017eit\u00e9 a ka\u017ed\u00fd podnikatel nebo za\u010d\u00ednaj\u00edc\u00ed podnikatel by o tomhle m\u011bl v\u011bd\u011bt co nejv\u00edce. Mus\u00edte um\u011bt nab\u00edzet kvalitn\u00ed slu\u017eby nebo i v\u00fdrobky. To je podle m\u00e9ho n\u00e1zoru velice d\u016fle\u017eit\u00e9 a je to kl\u00ed\u010dov\u00e9 pro ka\u017ed\u00e9ho podnikatele nebo pro ka\u017edou firmu. Od toho tady jsou CRM syst\u00e9my. A co je CRM syt\u00e9m? Je to takov\u00fd n\u00e1stroj pro komunikaci se vztahy se z\u00e1kazn\u00edky.Tato zkratka poch\u00e1z\u00ed z anglick\u00e9ho slova. A pokud v\u00e1s tak\u00e9 zaj\u00edm\u00e1 a nebo m\u00e1te na pam\u011bti, co je to vlastn\u011b CRM syst\u00e9m, tak samoz\u0159ejm\u011b, \u017ee v\u00e1m to \u0159eknu. Je to takov\u00e9 digit\u00e1ln\u00ed centrum. A tam se dozv\u00edte v\u0161echny informace. Jsou tam informace z obchodu nebo taky sv\u00e9 z\u00e1kaznick\u00e9 podpory, kter\u00e9 je d\u016fle\u017eit\u00e9, ale tak\u00e9 marketingu. Proto\u017ee bez marketingu se asi \u017e\u00e1dn\u00e1 firma v\u016fbec neobejde.Tento syst\u00e9m pom\u00e1h\u00e1 firm\u00e1m spravovat z\u00e1kazn\u00edky nebo tak\u00e9 celkovou komunikaci a tak\u00e9 obchodn\u00ed p\u0159\u00edle\u017eitosti a tak podobn\u011b. Mysl\u00edm si, \u017ee tady opravdu plat\u00ed to, \u017ee z\u00e1kazn\u00edk n\u00e1\u0161 p\u00e1n. Z\u00e1le\u017e\u00ed ale samoz\u0159ejm\u011b na v\u00e1s, \u010demu d\u00e1te p\u0159ednost nebo co pro v\u00e1s bude v\u00edce v\u00fdhodn\u011bj\u0161\u00ed. Ka\u017ed\u00fd \u010dlov\u011bk by si m\u011bl samoz\u0159ejm\u011b uv\u011bdomit to, co je pro n\u011bj d\u016fle\u017eit\u011bj\u0161\u00ed. Jestli t\u0159eba klid a skv\u011bl\u00e1 pov\u011bst firmy a nebo z\u00e1kazn\u00edci. Samoz\u0159ejm\u011b, \u017ee nejlep\u0161\u00ed by bylo, kdyby se tohle perfektn\u011b zkombinovalo. Kdy\u017e bude tato kombinace opravdu hodn\u011b vyhovovat a vy budete v\u011bd\u011bt, jak na firmu a budete m\u00edt skv\u011bl\u00fd marketing, tak samoz\u0159ejm\u011b, \u017ee va\u0161e firma bude jenom vzkv\u00e9tat a tohle chce ka\u017ed\u00fd.                                                                                                                                                                                                                                                                                                                                                                                                   "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Dobr\u00e1 pov\u011bst firmy","item":"https:\/\/www.framagro.cz\/dobra-povest-firmy\/#breadcrumbitem"}]}]